NEW AT NEIMAN’S: Neiman Marcus Online powered up its executive team Thursday when it named Daniel Korn executive vice president and Michael Crotty vice president of marketing. Both are new positions, effective immediately.
Korn takes responsibility for the overall management of Neiman Marcus Online, overseeing business strategies, merchandising, marketing, creative, technology and finance. The company currently has two Web sites, neimanmarcus.com and chefscatalog.com, and plans to launch horchow.com for holiday selling.
Before, Korn was president and chief executive officer of Gazoontite, a San Francisco health care retailer, and also held management positions at fashion jeweler Roman Jewelry Co. and Edison Bros. Stores.
Crotty, who will supervise marketing for the e-commerce sites, previously was vice president of marketing for MyPlay.com in San Francisco and before that held the same post at CDNOW. He has also held e-commerce marketing positions at Time Warner and Sony.
Crotty reports to Korn, and Korn reports to Karen Katz, president and chief executive officer of NM Direct. The catalog and e-commerce division of Neiman Marcus Group posted $364 million in sales in fiscal 2000 ended in July. Its e-business component tripled sales in December against the previous year.
BLUELIGHT ADDS FEES: BlueLight.com, KMart’s e-commerce unit, announced Wednesday a new, monthly rate Internet access service for its Internet service provider (ISP) customers. BlueLight ISP users will now have a choice between the basic service, which affords 12 hours of free access per month, and a premier service which provides up to 100 hours of access a month for $9.95. “We want the people who shop at BlueLight to use our ISP, and we want the people who use our ISP to shop at BlueLight,” a BlueLight.com spokeswoman told WWD, noting that the Bluelight Internet browser continually runs ads alerting users to shopping offers and sales at Bluelight.com. BlueLight is also attaching an incentive plan to its new, two-tiered ISP setup, offering users a free month of unlimited Internet access for every $50 spent (on individual orders over $100), so that a shopper spending $165 on one BlueLight order would receive three months of unlimited access. “We’re catering our ISP to online shoppers,” said the spokeswoman. Indeed, the incentive offer only makes sense for BlueLight shoppers, given that the average price of unlimited Internet access from most Internet providers is $20 a month.
BlueLight originally launched its ISP in December 1999 as a free service providing users unlimited monthly free access, but has capped the free service at 12 hours a month as part of the new ISP structure. The company has signed more than 6.3 million subscribers since the original launch and plans to stock all KMart stores with CDs compatible with the new, elaborated ISP service.