ESCADA DEBUT: Escada hosted a cocktail and buffet dinner party Jan. 25 in Paris to launch its new lingerie collection bearing the Escada label.
More than 100 retailers and apparel executives attended the event at the landmark Hotel d’Evreux at the Place Vendome. In addition to champagne, guests were treated to an exotic menu that included escargot-filled ravioli, mint and lamb-filled pitas, lettuce-wrapped sauteed shrimp and seafood broth served in mini cappuccino glasses.
The lingerie, which consists of bras and coordinating panties, as well as corselets, bodysuits and shirts, is expected to generate first-year wholesale sales of $12 million worldwide, said Lothar Peters, managing director of the licensor Hanro of Switzerland, a unit of the Austrian Huber Holding group. He said one-quarter of the lingerie sales are expected to be posted in the U.S.
Models — who also doubled as torch singers — walked nonchalantly through the party as a saxophone player blew tunes.
CYNTHIA GETS INTIMATE: Cynthia Rowley has introduced a collection of intimate apparel and sleepwear for women and men under license to Wacoal, based in Kyoto, Japan.
“I’ve always wanted to design what goes under the clothes,” said the designer. “What’s on the inside is just as important as the outside.” The collection takes its cue from Rowley’s spring collection nature theme, with print motifs such as florals, birds and bees. There is also a group of lingerie sets, including camisoles, tap shorts, nighties and pajama bottoms and tops, all available in cotton.
Some styles include details such as drawstrings and cap sleeves. Key colors are sky blue, pale pink, pale green and white. Although the fall line’s details have yet to be finalized, they will likely feature stripes and paisley.
The wholesale price range for the summer line is about $40 to $90. The initial season will be available only at major department and specialty stores in Japan, with deliveries planned for April and May. According to a company spokeswoman, the details on a U.S. launch have not been finalized, but there are plans to distribute the line to Cynthia Rowley stores, high-end department and specialty stores.
In the U.S., subsidiary Wacoal America markets labels such as Wacoal, Wacoal Silver, Wacoal Petite, Donna Karan Intimate and DKNY.