CREATIVE THINKING: Paulette Dufault, creative director at Elizabeth Arden and Parfums International, has left the company in order to establish her own agency, called CatBird Creative, which will handle new product launches in addition to print and TV advertising.
At Arden, Dufault developed advertising for skin care brands, color cosmetics and fragrances, including Red Door, Sunflowers, Green Tea and Elizabeth Taylor’s White Diamonds. She has also worked with Karl Lagerfeld, the House of Chloe, Fendi and Valentino.
FRENCH BEAUTY PROSPERS: Beauty sales in France were up 6.6 percent to $10.9 billion in 2000, according to the Federation des Industries de la Parfumerie. Figures are converted at current exchange rates. That figure breaks down to sales of $5.26 billion, up 3.8 percent over 1999, in France, where selective distribution showed an increase in sales of 5.4 percent; pharmacy, 6.3 percent; mass market, 3 percent, and catalogs 1.5 percent.
Export sales were up 9.3 percent. By geographic zone, the Far East had a 26 percent volume increase, and sales in North America increased by 27 percent. The European Union accounted for 50 percent of total export business last year.
SEPHORA’S KISSES: Gwyneth Paltrow, Jennifer Aniston and Calista Flockhart are paying more than just lip service to support a beautiful cause. For the entire month of February, these women and other stars are participating in a Celebrity Kisses Auction to benefit Operation Smile, a nonprofit medical service organization that provides reconstructive facial surgery and health care to underprivileged children across the globe.
Each week during the month of February, a selection of kisses will be auctioned off on eBay. Users can log on to sephora.com to link directly to the bidding on eBay.
CLOSE CUT: To promote its in-time-for-Father’s Day Deep Cleansing Shave kit, Anthony Logistics for Men shaved the faces of some two-dozen male members of the media over the last three weeks. The kit — a black mesh bag containing four stockkeeping units from the existing 26-item personal care line, an instruction card and toiletries checklist — is the first marketing push for the company since the full line launched in October. The popularity of the event may prompt a monthly Deep Shave, according to founder Anthony Sosnick.
CLARINS UPDATE: Groupe Clarins’ advertising campaign just got a makeover. The French cosmetics firm said it has revamped the ads for a more contemporary image. “We wanted to give a new perception of the brand,” explained Pascal Gregoire, president and creative director at Leagas Delaney, the London-based agency behind the new look. “Like before, we wanted to speak of the efficiency of the products, which is at the base of the Clarins philosophy, but we also wanted more warmth and color, and to show women who look serene and at ease.”
To do this, the company changed all the visuals to color shots and increased their size, so they now account for almost two-thirds of each ad, with product-related text filling the rest. Ads will feature Clarins sun-protection, skin care and cosmetics lines, including its One-Step Facial Cleanser and Teint Fluide Hydratant. The international campaign, which began to feature in women’s press mid-January, runs on single and double pages and carries the tag line, “It’s a fact, with Clarins life is more beautiful.”
RIVIERA APPOINTMENT: Brett Cosens has been named vice president of sales, North America of Riviera Concepts Inc. effective March 1. He will be working directly with U.S. retail partners and will be responsible for overseeing the entire U.S. sales force. Cosens was previously director of sales at the company.
WORKING UP: Bath & Body Works, a business of Intimate Brands Inc., has announced the promotion of AnnMarie Ieraci to vice president of fashion and fragrance and Bernie Brown to vice president of distribution.
Ieraci will lead development of the company’s fashion fragrance, teen and Art Stuff sub-brands. She joined the company in 1994 as director of marketing. Brown will be responsible for planning and implementing efficient storage and flow procedures for the company’s distribution operations. He joined the company in 1999 as director of distribution.