Byline: David Moin
NEW YORK — Talk about raising a profile.
Bloomingdale’s 59th Street will unveil on April 19 a giant color cutout of Nicole Kidman on its Lexington Avenue facade to hype “Moulin Rouge,” the upcoming movie musical she stars in, and to promote the store’s merchandise and window tie-ins to the production. It’s all inspired by the naughty Moulin Rouge theater in Paris and can-can fashions circa 1900, and it’s the first time that Bloomingdale’s transforms its facade into a huge Hollywood billboard.
“It’s 66 feet from the tip of her fingers to her toes, or five stories tall,” said Kal Ruttenstein, Bloomingdale’s senior vice president of fashion direction. But it will be raised one story off the ground, so it actually rises six stories.
Bloomingdale’s wanted to make Nicole even bigger, something like 80 feet tall. But executives figured out that would have blocked their windows, since the executive offices are on the seventh floor, so they brought the superstar down to size. She’s scheduled to appear at the flagship to help unveil it all.