MEMO PAD

TOM AND TERRY: Tom Ford has tapped photographer Terry Richardson to shoot Gucci’s fall campaign next week in L.A. “His pictures jump off the page for me,” Ford, Gucci Group creative director, said of Richardson, who is known for his gritty and often trashy realism. The models booked for the Gucci shoot are IMG’s Erin Wasson and Why Not’s Vicky Andren. Ford said he’s shooting the Yves Saint Laurent campaign next week, too, again with Steven Meisel.

ON THE MOVE: Dawn Roode has been promoted to managing editor of Harper’s Bazaar. She was assistant managing editor and succeeds Mary Gail Pezzimenti, who is moving to London with her family.
Elsewhere, Debra Birnbaum has been named news editor of Mademoiselle, a new post. She had been a senior editor, responsible for editing news, politics and pop culture at George.
Ellen Kunes, founding editor of O, The Oprah Magazine, who set up her own consulting business, has landed a gig at Health magazine. She will consult on long-range planning, reader research, cover concepts and story lineups.

MORE THAN LUCK: In the midst of an aggressive TV, radio and outdoor advertising and promotional campaign, Lucky will raise its rate base to 600,000 from 500,000 in July.

IT’S AN ANGLE: If you haven’t placed your bets yet for Sunday night’s Oscar Awards, Right Angle Research, a media evaluation firm that scours media from around the country to analyze consumer trends and preferences, has developed its own methodology to predict the winners. The company has made its predictions based on the Oscar nominees’ media coverage in top consumer magazines and newspapers since the nods were announced. Their findings? Russell Crowe is best bet for Best Actor, receiving twice as much media coverage as the category’s runner up, Tom Hanks. And, based on her enormous popularity in the media since her nomination, the company predicts Julia Roberts will win, hands down, for Best Actress. The research firm also expects “Gladiator” to take home the coveted award for Best Picture, Kate Hudson to win as Best Supporting Actress and Benicio Del Toro to win as Best Supporting Actor.

FREQUENT FLIER: Kenneth Cole is tying in with United Airlines to help launch its new Hong Kong Direct service from JFK International Airport. Besides getting free Kenneth Cole watches, passengers on the April 1 maiden flight will be offered complimentary shoe shines in United’s Red Carpet Club. Passengers will also receive Kenneth Cole catalogs in flight.
“We feel this strategic alliance is a great opportunity to reach out to a shared customer base. And for us, a great way to reach our customers in New York City and Hong Kong — both important portals,” said a Kenneth Cole spokeswoman. United also made a contribution in Cole’s name to HELP USA, the largest provider of housing, jobs and service for the homeless in this country.