MONTBLANC MARKETING CHIEF: Marion Davidson has joined Montblanc as senior vice president of marketing. She is responsible for evolving the brand profile and product assortment, as well as further developing the company’s wholesale, retail and corporate sales in North America.
Prior to joining Montblanc, Davidson was senior vice president of marketing and communications at the defunct e-commerce jewelry site
Davidson has taken over the responsibilities formerly held by Eric Werner, who is now the company’s vice president of business development in charge of new store acquisitions.
Known for designing and manufacturing fine writing instruments, Montblanc also has a line of leather goods, watches, fine jewelry and eyewear. In North America, Montblanc operations include 28 freestanding stores and 14 in-store shops, and is also sold through 67 select fine jewelry and department stores.

JERSEY MOVE: The Movado Group is planning to relocate its headquarters to Paramus, N.J. The manufacturer of Movado, Concord, Esq, Tommy Hilfiger and Coach watches worldwide has entered into an agreement with Mack-Cali Realty Corp. to lease a 58,000-square-foot space in one of the company’s commercial properties in the mall-lined Bergen County town.
Movado currently has two corporate offices, in Woodcliff Lake and Lyndhurst, N.J. The new headquarters will bring the functions of both offices under one roof and is expected to be completed by December.

CALLING SHOE COLLECTORS: From Feb. 8 through March 1, is auctioning a collection of Joseph LaRose customized shoes and handbags.
LaRose, who died last December, catered to a star clientele that included Joan Crawford, Jayne Mansfield, Carol Channing and Brooke Shields at his store in Jacksonville, Fla.
In his 50 years of business, he amassed an inventory of nearly 300,000 pairs of shoes and several thousand handbags. Sotheby’s New York Fashion Department will be auctioning these, along with some of LaRose’s sketches and celebrity letters.
The collections features items such as an aquamarine sparkle, Lucite-heeled pair of shoes and handbag from 1970, and a 1960 pair of low-heeled rose turtleskin shoes with rose ribbon bow and box-style handbag.
Proceeds of the sale will go to the LaRose Foundation, which benefits art institutions in the Jacksonville area.

DIAMOND TIME: Longines is expanding its DolceVita collection with a line of diamond-studded watches and 18-karat red and yellow gold cases.
The original DolceVita model, created in 1999, has a steel and diamond square or rectangular case with a leather band. According to Longines president Walter von Kanel, the DolceVita line has helped Longines tap into the younger market, particularly 25-to-35-year-olds.
The new DolceVita Diamonds line builds on this look, but adds black diamonds, sapphires, red and yellow-gold and mother-of-pearl dials.
Suggested retail prices range from $1,595 for the mini rectangular DolceVita with diamonds and a steel bracelet to $30,000 for the rose gold and black diamond-studded piece.
Last year, retail sales in the U.S., Longines’s fifth largest market, totaled about $30 million. Michael Benavente, Longines general manager in the U.S., said his goal is to make the U.S. Longines’s number-one market within the next five years. Currently, China and Hong Kong are the leading Longines markets, followed by Italy.

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