Byline: Kristin Young

LOS ANGELES — Burberry plans to open an 8,000-square-foot store in Beverly Hills in the fall, which will be the company’s third unit on the West Coast. Burberry’s other California stores are in Costa Mesa and San Francisco.
In confirming past reports in WWD, Burberry said Wednesday that the Beverly Hills unit will be located in the former Planet Hollywood space at 9560 Wilshire Boulevard on the corner of Wilshire Boulevard and Camden Drive, a stone’s throw from Rodeo Drive.
It will be the first store modeled after the prototype London flagship, which opened on New Bond Street last September, and will house men’s and women’s collections and accessories.
“After London, we really put more impetus towards getting real estate in L.A.,” said Rose Marie Bravo, Burberry’s chief executive officer. Interior designer Randall A. Ridless, who oversaw the Burberry flagship in London, is supervising the project in tandem with architect Daniel J. Barteluce and the Burberry in-house design team. The look will be classic and modern with warm wood tones, rich leathers and a color scheme from the signature Burberry plaid.
Burberry is planning to update all stores in the U.S, including the Manhattan flagship, which will be expanded. There are 58 stores worldwide, including 18 in the U.S.
Burberry continues to show strong momentum at retail and wholesale. Earlier this week Burberry parent Great Universal Stores PLC released second-half figures showing sales at Burberry increased 41 percent at constant exchange rates and excluding Burberry Spain, which was acquired in June 2000. GUS also reported strong results in its Argos retail group, with sales up 15 percent in the six months ended March 31.