SURPLUS SITE STRIKES SEARCH ENGINE DEAL
Byline: Valerie Seckler
NEW YORK — Liquidation.com, the business-to-business auction Web site that scored an $11.2 million capital infusion from Bernard Arnault’s Europatweb last June, has just sewn up a partnership deal with apparel search engine InfoMat.com, which will bring Liquidation broader exposure to businesses shopping for surplus apparel.
The arrangement, expected to be announced today, calls for Liquidation to provide its listings of surplus apparel to users of InfoMat via Web-based extensible markup language (XML) feeds, and to fulfill resulting orders. “Delivering listings to vertical markets via XML allows Liquidation.com to expose our goods to interested users in specific areas of interest,” said Ben Brown, Liquidation’s chief technology officer. “The apparel listings with InfoMat will lay the groundwork for similar relationships in our key markets.”
Roughly $500 million in products in 27 categories are listed at Liquidation, including construction, aerospace and consumer goods, with apparel accounting for about 25 percent of that volume, or $125 million. The market for surplus inventories overall is estimated at $350 billion globally.