LIGHT BLUE: NEW SCENT FOR D&G?

MILAN — Reports are circulating in the market here that Euroitalia is preparing to launch its newest scent for Dolce and Gabbana, a women’s fragrance called Dolce & Gabbana Light Blue.
Set to launch for mid-May in Europe and the U.S., the scent would be Dolce & Gabbana’s seventh fragrance. It reportedly is an updated version of the firm’s first scent, Dolce Gabbana Pour Femme, which Euroitalia introduced in 1992. Euroitalia declined comment. Dolce & Gabbana Light Blue also would be the first Euroitalia fragrance to be distributed in the U.S. under a new agreement with Chanel’s Fragrances Exclusive distribution arm. The Italian fragrances were previously distributed in the U.S. by Euroitaly.