DIOR AND CHRISTOFLE HIT HOME
PARIS — Christian Dior is heading deeper into the home business.
On Thursday, the French fashion house announced a licensing agreement with French tableware firm Christofle for the production and distribution of a “Maison Dior” concept, including china, crystal, cutlery, gifts, house linens and towels.
Previously, such items were produced in-house and had limited distribution in two of Dior’s 92 stores and at about 100 other points of sales in Europe.
Under the partnership with Christofle, Dior plans to expand its distribution in department stores, multi-brand home stores and in a new boutique concept.
Founded in 1830, Christofle also makes homeware under license for Christian Lacroix, which is owned by luxury giant LVMH Moet Hennessy Louis Vuitton. LVMH is controlled by Christian Dior SA.