WELLA TAKES CONTROL OF NICKY CLARKE LINE
Byline: Melissa Drier
DARMSTADT, Germany — Wella has taken over the distribution and marketing of the London-based Nicky Clarke hair care range, effective immediately.
The Nicky Clarke range of consumer hair care products was launched in 1993 by Nicky and Lesley Clarke, who together built up their London salon and hair care business. Comprised of care and styling products, the Nicky Clarke range is currently available in Boots, Superdrug, grocery chains and other retailer outlets in the U.K. and includes exclusive products for both Boots and Superdrug.
Average retail prices in the U.K. range from $5.50 to $6.50. Wella said the range generated about $10 million in sales in 2000. (Dollar figures are converted from the British Pound and German Mark at the current exchange.) A spokeswoman for Wella said the German hair care company’s main objective is “to develop the [Nicky Clarke] brand further, and increase, of course, our business in Britain.” She said Wella expected to roll out the brand in commonwealth countries such as Australia and New Zealand, and that another target market “could be Scandinavia. We are also looking into the American market, but right now, we are just checking out the possibilities in the U.S. And this will take quite a long time.”
In a joint release, Leslie Clarke said, “I am extremely excited at the prospect of the Nicky Clarke hair care reaching a bigger audience in the U.K. and in other countries. Wella will provide the expertise to take these already successful products on to a whole new level, while Nicky and I [will] concentrate on building other areas of our business.”
For Wella, this new involvement with Nicky Clarke represents a further means “of strengthening our consumer hair care business,” said Alfred Kraemer, Wella’s board member for new business.