MILES OF STYLE
Accept it. Fashion on the Internet is already a well-entrenched phenomenon, according to Helmut Lang. The designer, who turned out for Monday night’s Style.com party, said he’s been using the Web to sell and market his clothes and fragrances for three years now. “It’s been overhyped lately,” Lang said of the Internet way of life. “But it’s here to stay. We’re only just learning how to use it.” When asked what he plans to do with his new space at 142 Greene Street, however, Lang waved his hands and replied, “No comment.”
The party, at the newly opened Cellar Bar at 40 West 40th Street, was held by Vogue and W to introduce Style.com’s new editor-in-chief Mark Ganem and fashion director Lauren duPont. Style.com, which is the official Web site of Vogue and W, is a property of CondeNet, the Internet affiliate of Conde Nast Publications and Fairchild Publications’ Consumer Magazine division. Conde Nast and Fairchild, parent of W and WWD, are divisions of Advance Publications.
Anna Wintour, Candy Pratts Price and Marina Rust chatted, while Bergdorf Goodman’s ready-to-wear director James Aguiar and accessories designers Richard Lambertson and John Truex caught up. NeimanMarcus.com’s Gayle Tremblay shuffled through her show invitations with Style.com’s director of merchandising Christy Brechner.
Other guests included Ahn Duong, Alex Von Furstenberg, Vikram Chatwal, Cynthia Rowley, Aerin Lauder, Bettina Zilkha, Elizabeth Saltzman, Anne McNally, Lillian Wang von Stauffenberg, Helen and Tim Schifter, Brian McNally, Jill Kopelman, Desiree Gruber and Kyle MacLachlan, Stefan de Kwiatkowski, Katie Ford and Andre Balazs, sisters Wynne and Janice Savitt of M & J Savitt, accessories designers Rafe Totengco, Jimmy Choo’s Tamara Mellon, Elizabeth Lind, Jennifer Love Hewitt, the newly ubiquitous Tori Spelling and model Maggie Rizer, who is being trailed this week by a camera crew from E! Entertainment.
But while many of the guests were trying to keep up with the increasingly frenzied pace of fashion week, others found that they’ve been forced to pare down. “I don’t go to as many shows as I used to,” mused Lambertson. Now that he’s got accessories market week running at the same time as fashion week, he barely finds time. “And I think people have started to notice that I haven’t been going, because I’m getting fewer invites.”