LOS ANGELES — Joe Boxer Corp. has named W. John Short as chief executive, president and chief operating officer.
Short, who was most recently president and chief operating officer of Delstar, a retailer specializing in airport and resort gift shops, will report directly to Nicholas Graham, founder and chairman of the $100 million San Francisco-based innerwear company that specializes in underwear for men, women and kids.
A Joe Boxer spokeswoman also said that Tom Fanoe, who has held the positions of president and chief operating officer since December 1998, has retired.
“By bringing John on board, I will be free to dedicate 100 percent of my energies to product, marketing and sales,” Graham said in a statement.
He also pointed to Short’s experience in branded apparel, licensing, finance and banking. Short held several positions at Esprit de Corp. over a period of eight years, including president and chief operating officer of Esprit Far East Ltd. (Hong Kong), ceo of Esprit Europe (Germany) and ceo of Esprit International, which is Esprit’s global licensing vehicle.
Short could not be reached for comment.

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