SIDELINES

LOWE’S NEW PRESIDENT: Blake Waltrip has joined Lowe Alpine, an outdoor specialty firm, as president of its South and North America operations. He is based at the company’s headquarters in Broomfield, Col., and reports to Mark Hammersely, chief executive officer of Lowe Alpine worldwide.
Waltrip was at PlanetOutdoors.com, where he was chief marketing and sales officer. He assumes responsibilities previously shared by Rand Whitney, vice president of sales, and Ann Marie Teney, vice president of finance and operations, who continue in their posts.

SILVER LINING: Champion Jogbra is launching Champion Silver label for high-performance activewear made with X-Static silver nylon.
The use of silver helps regulate the wearer’s body temperature and protects against bacterial growth and odors on clothing, said Heather Stefani, marketing director for Champion Jogbra. X-Static is bonded to the fiber’s surface and is knitted into the garment.
Champion Silver will be shipped to 1,200 doors beginning in late April. With wholesale prices ranging from $13.50 to $18, the line consists of a V-neck tanks, sports bras, loose shorts, slim shorts, T-shirts and sleeveless tops.

BALLY GOES LIVE: Aside from learning from Nancy Kerrigan how to do a double toe loop, visitors to the new ballystore.com site can also pick up some apparel.
Marika, Reebok, Danskin, Champion Jogbra, Oxygen, Galaxy and Ripzone are among the labels offered for women. First-time purchasers receive $10 off any purchase of $50 or more. Women’s apparel is offered in standard sizes, plus-size and maternity.
The online store has sport-specific items for running, yoga, fitness and tennis, as well as licensed goods for collegiate and pro teams.
Current offerings include a $37 Champion Jogbra full underwire bra, a $110 Ripzone snowboarding jacket and $37 Marika bootleg pants.

HOLD IT: A new company called Caution/Yield has developed a line of apparel to help protect runners, cyclists, inline skaters and pedestrians from traffic accidents.
Last year, 85,000 pedestrians were injured in accidents and 5,000 were killed, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration.
Reached in his Chestnut Hill, Mass., office, Fred Casson, chief executive officer of F.C. Industries, the company that produces the Caution/Yield label, said he was concerned about the accidents reported in the news and wanted to do something about it.
Each Caution/Yield item is imprinted with such sayings as “Drive with Caution, Yield, Jogger in Road” in fluorescent lettering. The NHTSA claims that fluorescent colors are most effective in attracting drivers’ attention at dusk, dawn and other low-light conditions.
The brand’s new Web site, cautionyield.com, sells tank tops, T-shirts, sweatshirts, vests and totes for adults and children, and cycling apparel, outerwear and rainwear may be added. First-year projected wholesale volume is $750,000, Casson said.

MAKING A SPLASH: Christina Swimwear is trying to give women a lift with new summer styles made of Glospan spandex. The Swim Wrap by Christina group, for example, has a patented seamless control liner for added support.
Glospan, which is produced by Globe Manufacturing, helps give the wearer extra support and control. Designed to be durable, the fabric is treated to withstand numerous hours in the sun and swims in chlorinated pools.