BIFULCO IS MARKETING CHIEF AT TIMBERLAND
NEW YORK — Frank Bifulco has joined the Timberland Co. as chief marketing officer.
In his new post, Bifulco will oversee brand strategy and will manage marketing communications. He assumes responsibilities previously handled by Lisa Macpherson, who left the company about a year ago, a Timberland spokeswoman said.
He is based at the company’s Stratham, N.H., corporate headquarters and reports to Ken Pucker, executive vice president.
Most recently, Bifulco was senior vice president and chief marketing officer of ICG Commerce, a Philadelphia-based business-to-business company that focused on the technology industry. Prior to that, he worked at Coca-Cola for six years as senior vice president of marketing.
“In order to deliver on our goal of becoming a world-class lifestyle brand, we recognize the need to amplify the level and efficacy of our brand-building efforts,” Pucker said.