SIRENA APPAREL TAPS LISA PIKUL

Byline: Katherine Bowers

LOS ANGELES — Sirena Apparel Group Inc. has hired Lisa Pikul, formerly head designer for Beach Patrol Inc.’s contemporary swimwear, to design the Liz Claiborne and Elisabeth swimwear lines. Pikul hopped to Sirena after a brief stint as a designer for Monarch Knits, which holds the license for Rampage swimwear.
Mattie Ilel, the former head designer for the Liz Claiborne licenses at Sirena, left in December to design her own line.
Pikul’s hire caps a string of changes for the Claiborne lines, which Sirena has licensed for three years and which generate a significant portion of its overall revenues. In November, Sirena, based here, hired David Burnett as president of the Liz and Elizabeth divisions. Burnett took over some duties held by Sirena veteran Doug Arbetman, who was fired the following month.
Pikul will report to Burnett and to Liz Claiborne Corp.’s licensing design director, Barbara Simmons.
Sirena chief executive officer Brian Zientek said Pikul will be charged with continuing the line’s design direction.
“The [line’s] positioning is right. We’re looking to keep a steady hand on the tiller and do incremental improvements,” he said.
During her nine-year tenure at Beach Patrol, Pikul designed Baja Blue, Jag and Swim Systems, the company’s separates program.

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