L’OREAL 2000 SALES UP 10.5 PERCENT, TWO NEW LAUNCHES IN THE WORKS
NEW YORK — L’Oreal said its sales grew 10.5 percent in 2000 to $11.7 billion, after adjusting for currency fluctuations.
Expressed in local currencies, sales grew 17.9 percent. The company said acquisitions added 2.1 percent to the increase in sales.
By division, cosmetic sales were up 10.3 percent and dermatology was up 19.1 percent. On a local basis, cosmetic sales were up 17.5 percent, while dermatology was up 32.2 percent.
The company said cosmetics sales have been strong in the main geographical areas, including gains of 14.1 percent in North America, 5.2 percent in western Europe and 19.3 percent in the rest of the world.
Looking ahead, L’Oreal is gearing up to launch several hair care and hair color products in 2001.
Within the Feria line, L’Oreal will introduce Feria Iridescence, a line designed to make hair shimmer with multifaceted color. Both Feria Iridescence and Excellence Cremelights, a non-ammonia creme specially formulated for color-treated hair, launch March 1 and each will be supported by $16.5 million in advertising.