BRYLANE REORGANIZES INTO THREE DIVISIONS
Byline: Vicki M. Young
NEW YORK — Brylane Inc. has restructured corporate operations into three new divisions to better focus on product development, catalog formation and customer service.
The catalog business will be divided into special size, misses’ apparel and home lifestyles. Special size will include the Lane Bryant, Roaman’s and King Size catalogs. Kevin Doyle, executive vice president, will oversee the group. Misses apparel, which includes the Chadwick’s, Lerner and Jessica London catalogs, will be headed on an interim basis by Steve Goldberg, who will continue to oversee the home lifestyles group.
Russell Stravitz, chairman and chief executive officer, told WWD: “We’ve got great catalog brands and a phenomenal infrastructure. The performance of apparel retail businesses, however, has not been good this year.”
The reorganization will eliminate 5 percent of Brylane’s executive workforce.
Stravitz said that the Lane Bryant catalog operation will not be affected by the impending sale of Lane Bryant to Charming Shoppes.
The ceo also said that misses’ apparel, as a category, has not been doing well this year, while the plus-size market has been mixed. In particular, Chadwick’s has showed signs of strain as consumers have been hurt by employment concerns and energy costs, Stravitz said.
“Chadwick’s is still profitable and has been very successful in the last five years. We find sometimes that we go through either a fashion cycle that doesn’t work or an economic cycle. Right now, there’s less income growth,” he said.
According to industry sources, 90 percent of Brylane’s business is evenly split between the special-size and misses’ apparel markets.