PREMIERE VISION EYES EARLIER DATE
Byline: Robert Murphy
PARIS — A day after New York fashion week organizers said they were planning to stage the spring runway shows 10 days earlier than last year, Premiere Vision, Europe’s leading fabric showcase, said it wants a head start, too.
Daniel Faure, president of the show, said starting in spring 2002 the fair would advance its dates by about 15 days from early March to Feb. 20 to 23.
The dates for the ensuing fall edition, featuring fabrics for the fall-winter 2003 fashion season, will also be brought forward from early October to Sept. 18 to 21.
At a press conference in Paris on Tuesday, Faure said the move was motivated by a large majority of textile mills seeking to add a couple of weeks to their selling season.
“More than 80 percent of our exhibitors are in favor of the move,” said Faure, citing a survey conducted among exhibitors. He added that about 60 percent of buyers also favored earlier dates.
Still, Faure said he doubted that the early dates would compel fashion firms to get their orders in earlier.
Faure explained that most buyers place orders several months after the show, which they use largely as an opportunity to gather information and peruse new textiles.
“We’ve been considering this move for several years,” said Faure.
One wrinkle in the new dates, Faure said, was that the show will now overlap with the Milan fashion presentations. In 2002, Milan’s shows are set for Feb. 23 to March 6 and from Sept. 21 to Oct. 2. The Paris runway presentations are tentatively scheduled for March 8 to 16 and Oct. 4 to 12.
“We are aware of a potential problem for some buyers,” said Faure. “But it is impossible to please everyone all of the time. The new dates appeal to the large majority, and in the current fashion calendar, no date is good for everyone.”
Meanwhile, Faure said he was gearing up for the next edition of Premiere Vision. It will be held in the Paris Villepinte, north of Paris, from March 1 to 4.