BEVERLY BOULEVARD’S BEEN AN “IT” STREET IN THE MAKING SINCE RICHARD TYLER CLAIMED ONE OF ITS CORNERS FOR HIS FLAGSHIP IN 1989. OVER A DECADE LATER, THIS STYLEMAKING STRETCH NEAR MUSEUM ROW HAS FINALLY ARRIVED.
Byline: Marcy Medina
Partners in Style
Beige, 7274 Beverly Boulevard, (323) 549-0064.
Clothing designer Tina Webb and her partner, Kelly Peterson, a sales vet from the legendary Madison boutique on Robertson Boulevard, opened this 1,200-square-foot boutique last fall. Divided into funky and casual, formal and sophisticated, and bohemian sections, the space contains wares by local designers Ina Celaya, Frankie B., Lilly Cheung, Alicia Lawhon, Mark Kroeker, Nicole Anenberg and Mapuche.
Fifi and Romeo, 7282 Beverly Boulevard, (323) 857-7215.
The two-year-old canine couture line by Hollywood costume designers Yana Syrkin and Penelope Francis now has its own retail headquarters, where customers can sip champagne and trade dog tales while they shop for cashmere sweaters and brocade jackets for their pawfectly turned-out pooches. The shop’s clientele include Oprah Winfrey, Sarah Michelle Gellar and the cast of “Ally McBeal,” where Syrkin works as a costumer.
Eduardo Lucero, 7378 Beverly Boulevard, (323) 933-2778.
Eduardo Lucero still operates his store like an old-fashioned atelier: He cuts patterns in the backroom and holds fabric swatches up for clients to choose from. His clingy cut-out jersey gowns and lacy pants can be bought off the rack or customized.
KBond, 7257 Beverly Boulevard, (323) 939-8866.
An interior designer’s dream, the hippest boutique in town is home to men’s wear from Final Home, Urban Action, Modern Amusement and limited-edition Nike Air Wovens and Duffer’s Yogi shoes, as well as Gravel cologne, Iodine grooming products, Holga cameras and gloves and Filippa K. scarves. No surprise, then, that women scoop up picks for themselves. Come next fall, however, an equally stylish women’s shop opens in the back. (See story on page 25.)
A New Yarn
Suss Designs, 7354 Beverly Boulevard (323) 954-9637.
At Suss Cousins’ long-running workshops, lawyers, agents, artists and starlets such as Rose McGowan network while they knit. Others can shop for knit tank tops, HotPants, bikinis, halters and, of course, sweaters of every shape and stripe of Cousins’ own designs. The entire operation, which includes 10 looms in the back, the store in front and a separate room for knitting classes and children’s wear, is housed in a 6,000-square-foot space.
Diavolina, 7383 Beverly Boulevard, (323) 936-3000.
This shoe emporium next door to trendy clothing store NYSE hosts a dizzying array of shoes — everything from Sky to Giuseppe Zanotti to Charles Jourdan — crammed into a 600-square-foot jewel box of a shop. A second store, Diavolina 2, filled with clothes and accessories opened last summer a few blocks away on La Brea Avenue.
A Cut Above
Estilo, 7402 Beverly Boulevard, (323) 936-6775.
This salon, along with Richard Tyler’s boutique, was one of the first cool businesses on the block when it opened nine years ago. Owner Philip Carreon — who coiffs the locks of Heather Graham, Jodie Foster, Winona Ryder, Brad Pitt and Jim Carrey — works his scissors alongside 14 other stylists, who are also happy to dispense shopping tips for the area. For the impulse ‘do, walk-in appointments are welcome.
Itacho, 7311 Beverly Boulevard, (323) 938-9009.
This bustling, sparely designed restaurant was founded by Nobu veterans and caters to the fashion and Hollywood crowd, who pack in to feast on specialties other than sushi. Favorites include fried octopus, Japanese fried chicken and grilled yellowtail collar. Sake is served in authentic wooden boxes filled to the brim — forcing the chic clientele to lean over and sip carefully from the top.
El Coyote, 7312 Beverly Boulevard, (323) 939-2255.
While the Mexican food may be far from gourmet, the kitschy atmosphere and cheap but lethal margaritas are reason enough for Milla Jovovich and Jennie Garth to pop in. The numerous dining rooms and open-air patio can fill up fast, so patrons can down a few Coronas in the very social bar.
Oldies But Goodies
Ruins Antiques, 7220 Beverly Boulevard, (323) 934-4396.
Looking for an 18th-century altar from Portugal? This eclectic, six-month-old shop specializes in antique textiles, 19th-century leather couches, iron urns, lighting and religious artwork. In short, it stocks pieces you may not realize you can’t live without. There’s an exceptional selection of Spanish colonial, Spanish Revival, Baronial and Heraldic furniture handpicked by husband-and-wife owners Lisa Schaeffer and John Genesta.
Quicker Picker Upper
Insomnia, 7286 Beverly Boulevard, (323) 931-4943.
When the urge for a caffeinated beverage or a sugary snack strikes, take a break at this funky coffeehouse and watch the foot traffic glide by al fresco. Or sink into a velvet couch and bury your nose in a newspaper. Insomnia’s name harkens back to its days as an after-hours hang, but despite closing at a civilized hour now, the place remains a local favorite.