CFDA SETS CAMPAIGN

NEW YORK — The Council of Fashion Designers of America is finalizing an industry response to Sept. 11’s attacks that will be focused on a national public relations campaign to help restore consumer confidence and drive retail traffic.
With a current title of the CFDA/Vogue Fashion for America Initiative, the trade group is planning a campaign that would be consistent with those of the theater and restaurant industries, which have created ads encouraging Americans to patronize their businesses and help the economy.
“We have a responsibility to help restore confidence and bolster retail sales,” said Peter Arnold, CFDA executive director, noting that the campaign will be unfurled over the next two months and will include print and media advertisements, a CFDA contribution to the Sept. 11 Fund and the creation of a related T-shirt, sales of which will benefit the cause.

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