JILL STUART GETS INTIMATE
DRESSMAKER TOUCHES AND LOTS OF VINTAGE NOSTALGIA HIGHLIGHT JILL STUART’S SLEEPWEAR LINE AT HOST FOR HER.
Byline: Karyn Monget
Another name in sportswear is entering the sleepwear arena this fall: Jill Stuart.
The collection of retro-inspired looks from the Twenties, Thirties and Forties, is being produced under license by the Host for Her division of Harwood Corp., a part of Sara Lee Corp.
First-year wholesale volume is projected at $1 million, said Karen Reza, president of Host for Her.
Reza noted that the line is being previewed and initial deliveries for holiday selling are slated to start Oct. 25. Wholesale prices will be between $75 and $200.
“We wanted to make it all very glam, with items like great peignoir sets that make a statement,” said sleepwear designer Tatiana Dubrow, who also is a collector of vintage sleepwear and lingerie.
Dubrow said many of the styles have a richness and glamour of Hollywood stars of past eras, looks that would have “been perfect” for the likes of Carole Lombard or Joan Crawford.
One style in particular — a pajama lounger that has a sportswear flavor in a lush jungle floral-printed silk georgette — could be worn for entertaining at home or out at a favorite bistro.
Dubrow said it was important to use dressmaker touches to capture a “customized” look like ruching around the bustline that is flattering to smaller as well as full-figured women, or trims of antique-looking laces, French netting, velvet flowers and embroidered appliques that appear to be handcrafted.
Colors range from cotton-candy pink, orchid and fuchsia to champagne, black and ivory.
“There are a lot of matte-and-shine combos,” said Dubrow. “You don’t see much of that anymore, because it’s very difficult stitching two different fabrics together.”