NEW YORK — Polo Ralph Lauren Corp. has reorganized its global marketing, advertising and corporate communications departments.
Jeff Morgan has been named president of Polo Ralph Lauren Media Group, overseeing global marketing, advertising, media business development and corporate communications and managing the company’s e-commerce initiative. Since February 2000, Morgan had been president and chief executive officer of Ralph Lauren Media, a joint venture between Polo and NBC, which established the Web site. Morgan reports to Ralph Lauren, chairman and ceo of Polo, and Roger Farah, president and chief operating officer.
Paddy Byng, formerly senior vice president of global marketing and advertising, has been named to the new post of senior vice president of international marketing, public relations and licensee business development. Byng, who is British, will relocate to London where he will report to Polo vice chairman Lance Isham.
David Lauren will assume a new role as senior vice president of marketing, advertising and corporate communications for Polo. In addition, he will direct the company’s e-commerce marketing efforts. Most recently, he was chief creative and marketing officer of Ralph Lauren Media. He will continue to report to Morgan.
Mary Randolph Carter, former vice president of advertising, has been named senior vice president of advertising, and will dually report to Buffy Birrittella, executive vice president of women’s design and advertising, and David Lauren.

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