NEW YORK — Madison Avenue boutiques are banding together to support breast cancer awareness.
The Madison Avenue Business Improvement District’s Pink Ribbon Project, which began Monday, will run through Nov. 4. Participating retailers on Madison Avenue are contributing 10 percent of their sales on selected items to benefit Mount Sinai Hospital, Memorial Sloan-Kettering Cancer Center and The Breast Cancer Research Foundation.
Among retailers that have signed on are Barneys New York, Yves Saint Laurent, Donna Karan, Ralph Lauren and Chloe — 126 businesses in total are participating. Trading on the pink theme of the project, marked items include Chloe’s pink aviator sunglasses, pink cashmere sweaters from A Pea In The Pod and all pink leopard items from Nicole Miller. Other stores are donating sales from entire categories, such as Versace’s handbags, Hermes’ silk scarves and Armani’s fragrances.
The Madison Avenue BID expects to raise more than $100,000. On Thursday, the group will host a benefit with Hearst Magazines at the Whitney Museum of American Art. Initial donations will be presented to the charities that evening.