CALVIN’S JITNEY BONUS: Call it Calvin’s way of occupying the seemingly endless amount of time it takes to get to the beach. New Yorkers heading out to the Hamptons on the Jitneys today will have something extra to keep them busy on the way: a goodie bag packed with Calvin Klein cosmetics and fragrances.
MODEL TWOSOME: Supermodel Valeria Mazza has added a second fragrance to her signature brand. The scent, called CyberStar by Valeria, is slated to arrive in Sephora and other specialty store doors in the U.S. in September. Initial distribution will include 60 doors, but there are plans to expand that number to 100 by yearend. The Valeria Mazza Collection currently features Valeria Cosmetics, a color cosmetics collection launched last year, and the inaugural Valeria Eau de Parfum, which bowed in 1998. A 50-ml. bottle of CyberStar will retail in the U.S. for $35, and a 30-ml. bottle will cost $28. The largest market for the brand is Mazza’s native Argentina, where it is present in 200 doors.
DYNAMIC WOMEN: France’s Groupe Clarins has awarded its Prix de la Femme la Plus Dynamisante (Prize for the Most Dynamic Woman) for 2001 to Christine Lehot and Valerie Seppeliades, a duo that travels to disadvantaged schools worldwide and works with schoolchildren on frescoes to be auctioned off. All proceeds are given back to the schools.
In other company news, group president Christian Courtin at a recent shareholders’ meeting reiterated Clarins’s plans to double its size over the next five years. L’Occitane, for instance, is part of that plan. As reported, Clarins took a minority stake in the Provence, France-based beauty chain, in April.
SCENTS ONLINE: Swiss flavors and fragrances group Givaudan launched an e-tail site, Givaudanaccess.com, for small and medium-size U.S. companies looking to sample and purchase ingredients. Givaudan invested $16.7 million in the project, and expects the site to generate annual sales of $289 million by 2005. A Europe-specific site will debut in November, with sites for the Asia-Pacific region and Latin America to follow in the fourth quarter of 2002.