ORIGINAL PLAID: Burberry has introduced hosiery to add to its accessories assortment.
“Burberry is about a lifestyle and our accessories business has been phenomenal, so hosiery was a natural area to grow into,” said Eugenia Ulasewicz, president of Burberry’s North American division.
The Burberry hosiery line consists of a pair of tights and knee-highs. Each features the signature beige, black and red plaid. It is manufactured, but not licensed, by Bregenz, Austria-based luxe hosiery maker Wolford.
For Wolford, Burberry is an addition to a growing staple of designer collaborations. In March, the company introduced a line of unusual tights designed by Jean Paul Gaultier. The Burberry hosiery line is sold at its own stores and retails for $50 for the knee-highs and $95 for the tights.
LEG DYNAMO: Exploring new marketing directions for socks and sheers is expected to lead the talk at “Dynamic Hosiery Marketing,” a seminar sponsored by The Hosiery Association’s Northeast Chapter to be held at New York’s Union League Club May 16.
Paula MacDougall, merchandise product director for hosiery and foundations for the Federated Merchandising Group, will discuss innovative merchandising and marketing directions for the category. She will be joined by a panel of marketing and fashion executives including Trish McHale, vice president of marketing at Great American Knitting Mills; Ron Vaccarello, Amazingsocks.com’s president; Brenda Tillman, director of design and merchandising at Commonwealth Hosiery Mill,s and Haysun Huhn, FutureMode’s president and chief executive officer.
The seminar will be moderated by Karen Koza, director of marketing for The Fashion Association, THA’s marketing partner.