ANOTHER FASHION MAGAZINE DEBUT
Byline: James Fallon
LONDON — Does the world need Another magazine?
Jefferson Hack, editorial director of Dazed & Confused, clearly thinks so, which is why his company launched the biannual fashion title. It’s the independent company’s first launch since Dazed & Confused was founded in 1991 and, Hack said, is the first of several in the next few years.
The launch issue has 274 pages, with a 65-35 percent ratio between editorial and ad pages. Rates are $10,150 per page, and advertisers in the first issue include Prada, Versace, Yves Saint Laurent, Burberry, Gucci, Marc Jacobs, Loewe, Pringle and Jigsaw. The magazine was edited by Hack in London and art-directed in New York by Alex Wiederin at A/R Media, with Katy England as fashion director.
In an interview Thursday, Hack said the magazine, which was launched right before the terrorist attacks in New York and Washington, now has to be more sensitive than ever to current affairs, and have a social consciousness about the photographs and stories it prints. “We cannot do anything that is going to reinforce stereotypes. Everyone who runs a commercial media now has a responsibility — and always had — to create images for communication.”
Hack, who is dating Kate Moss (who is credited in the issue), points to the hidden touches of the design, as well as the features and photography. The magazine has an internal bookmark in addition to a fiction section on parchment that includes pieces from Norman Mailer, Virginia Woolf, Vladimir Nabokov, and Marilyn Monroe’s last interview. The main features include an interview and photo shoot of Jude Law by Helmut Newton, and a Marianne Faithfull interview.
The fashion shoots are by Nick Knight, Mario Sorrenti, Terry Richardson, Richard Burbridge, David Sims and Greg Kadel. There also is a foldout photo of Kate Hudson and husband Chris Robinson that was art-directed by Stella McCartney and a photo essay by artist Jake Chapman.