LEVI’S NIXES SLATES LINE
NEW YORK — Levi Strauss & Co. is pulling the plug on its Slates by Janet Howard women’s line.
A spokesman for the San Francisco-based company said Thursday that holiday 2001 would mark the last shipments of that line, which launched a year ago. The Slates brand occupies a dressier and more expensive niche than the company’s Dockers brand.
The better sportswear line bowed for the fall 2000 shopping season, but after what the spokesman described as a strong start, failed to produce the returns that Levi’s expected. He attributed that to the slowing economy and crowded apparel environment.
The Slates men’s line, which was introduced in 1996, will continue.
Howard, the spokesman said, will continue to serve as creative director for the company’s Dockers women’s product, which is getting more of a fashion emphasis, as reported. No jobs are being lost as a result of discontinuing the line, he added.