THE KNOT, UNIGLOBE HEAD FOR HONEYMOON
Byline: Valerie Seckler
NEW YORK — The travel sector has taken one of the economy’s biggest hits since last month’s terrorist attacks, with a particular exception: honeymoon travel.
Multichannel wedding-planning service The Knot aims to capitalize on the phenomenon by striking an alliance with Uniglobe Wings Travel, a full-service travel agency. The deal, for undisclosed terms, calls for Uniglobe to establish a unit called Wings Trips that will provide honeymoon and romantic travel services to The Knot’s audience of more than two million engaged couples.
“In recent weeks, we’ve seen an uptick in our Web site’s memberships and in the popularity of articles [at theknot.com] on initial wedding plans, proposal ideas, marriage licenses,” David Liu, The Knot’s chief executive officer, told WWD. “While it is no secret that business and leisure travel have been adversely affected by our recent national tragedy, The Knot has found honeymoon travel is increasing as the number of couples marrying continues to rise following the events of Sept. 11.”
The Knot will market the Uniglobe’s Wings Trips offerings via ad spreads in The Knot’s semiannual national magazine, Wedding Gowns, and in its Weddingpages magazines, which reach 40 regional markets.