HOCHMAN’S ESPIRIT DEAL
NEW YORK — Carole Hochman Designs has signed two license agreements with Esprit de Corp. to create a line of women’s sleepwear bearing the Esprit label and a line of Esprit sleepwear for girls.
Both lines will be unveiled here for spring 2002 at the Carole Hochman showrooms during the Aug. 6 market week.
“Until now, our lines have not targeted the young contemporary customer, namely the Esprit customer. Our company has been searching for a vehicle to reach this important force in the marketplace,” said Carole Hochman, president and design director of the Hochman firm.
Additionally, the Esprit company has signed an outerwear license with The Levy Group, and girls’ swimwear with Backflips Inc., a division of A&H Sportswear Co.