PRODUCTS AND PROVOCATIONS
Byline: Lisa Lockwood
All the news that was published by WWD since its founding did not necessarily appear in the editorial columns. Through the decades, the ads in the newspaper also provided details of new businesses, new products, and new trends. Their look and content not only reflect changing times, but also illustrate the evolution of advertising itself as a means of communication. What began as type-heavy ads in the years prior to World War I soon became much more visual, with drawings, then photographs, of the latest fashions. As graphic techniques changed, so did the look of the ads. Color became a significant factor — as did those old bedfellows, sex and controversy. Here, a look back at some of the advertising that made news in WWD.