NEW YORK — The Resource Club Ltd., which holds the license for Bill Blass jeans and tops, on Friday expanded president Bonnie Stein’s duties to include the Blassport label.
Stein, a two-year veteran of the New York firm, will continue to oversee sales and merchandising for the Bill Blass Jeans line. She will oversee operations and design of the Blassport business, though her primary focus will remain on sales, the firm said in a statement.
She reports to Haresh T. Tharani, chairman.
Stein said she wanted to use the strength of the Bill Blass Jeans label to boost sales of the Blassport separates line.
“With the Blass name being so strong now…we can just build from there,” she said.
Debbie Schecter, who had served as president of Blassport since October, left the company last Monday, Stein said.