TOMMY BAHAMA INKS SWIMWEAR LICENSE
Byline: Marcy Medina
LOS ANGELES — Sportswear maker Tommy Bahama has partnered with Apparel Ventures to produce a swimwear line that will make its debut at the January market.
“We needed not just somebody who could understand our vision, but who understands the business elements well enough to run a healthy and solid fashion swimwear line,” said Tony Margolis, president and chief executive officer of the nine-year-old island and resortwear maker, based in both New York and Seattle.
Tommy Bahama licensed a women’s swim line three years ago to now-defunct Coastal Apparel here, and Margolis said he hopes swim will eventually generate 10 to 15 percent of company sales.
The line will embody the signature jacquard prints, sueded fabrics and muted colors of Tommy Bahama’s sportswear, said Lynne Koplin, president of Apparel Ventures, who decided to pursue the deal during a business trip in Hawaii last November. “It’s Tommy Bahama world down there, and I thought it would be a great opportunity,” she said.
“It’s definitely a print-driven line, with a lot of fun silhouettes, like halter straps, shirring and contemporary skirted suits that have a Forties influence — like Dorothy Lamour in ‘Road to Rio,”‘ she said, adding that printed coverups would make up 20 to 30 percent of the line.
Tommy Bahama adds another designer license to the 25-year-old Apparel Venture’s portfolio, which includes licenses for Anne Klein, Nautica, Ocean Pacific, Citrus and Sassafras.