GIVENCHY’S SITE OVERHAUL: SLEEK AND CHIC
Byline: Miles Socha
PARIS — Givenchy has turned up the cyber-volume, revving up its two-year-old Web site with loads of new information and a clean, streamlined look. “We’re talking about the whole universe of the brand now,” said Atessa Mohseni, vice president of marketing for the French house, part of luxury giant LVMH Moet Hennessy Louis Vuitton. “Before it was basically images of haute couture and ready-to-wear.” Now visitors to the site can also look at accessories, fragrances and men’s wear and link directly to the Givenchy online boutique at LVMH-owned eLuxury.com.
Mohseni said it’s too early to get a read on traffic to the site, which went live earlier this month, but noted that all advertising pages and product catalogs now mention the address. Previously, Givenchy’s site was in French and found at Givenchy.fr.
The house has also bumped up the information quotient of the site, listing store locations, chronicling Givenchy’s history, publicizing events like next year’s 50th anniversary and highlighting newsworthy changes at the company, like the recent arrival of designer Julien Macdonald, artistic director for all women’s products. The revamped site was created by the French Web agency Selenite.