NONWOVENS REDUX: DuPont has again renamed its nonwoven fabrics venture targeting the apparel trade.
The group, christened Nova last year, then renamed Inova, has now been labeled Neotis Studio, according to Ninabeth Sowell, global director of sales and marketing for the venture.
The company decided to coin another new word to make it clear that the unit would be a forward-looking business, Sowell explained, adding that the group planned to venture beyond nonwoven fabrics.
“We wanted to symbolize the newness and unconventionality of the business. Nonwovens is our strong point, but we are planning to move beyond that,” possibly including films in the assortment, she said. “We also intentionally tried to stay away from the word ‘fabric,’ because it would bring conventional fabrics to mind.”
The group, a joint venture between DuPont’s Apparel and Textile Sciences unit and its Nonwovens operation, both based in Wilmington, Del., currently employs about 10 people.
It is showing three classes of nonwovens, which sell from $3 to $20 a yard. Its current nonwoven technologies are engineered laminates, thermal bonds and stretch.
The fibers and chemicals used include nylon, spandex and polyethylene. Some of the current group includes nonwoven surfaces that are bonded to more traditional knit or woven fabrics to provide a softer hand.
The new name comes at a time when DuPont’s Apparel and Textile Sciences unit is trying to winnow out its stable of brands to focus on a few core names, like Lycra, that are widely recognized by consumers.
Sowell said Neotis is intended to be a trade name, not a consumer brand.
“It’s really a trade-educational vehicle,” she said of the group. “Our intention is to use the existing DuPont brands within our line.”
NYC DESIGN CONFERENCE: ESP/Ellen Sideri Partnership plans to host a design conference called “Whitespace” on July 17 at the Dia Center for the Arts in lower Manhattan. Sideri said that the goal of the event is that “concepts, colors and socio-culture currents will inspire fresh thinking in the areas of fashion, interiors, fragrance, beauty and other consumer products.”
Scheduled from 8 a.m. to 8 p.m., the event’s speakers will include Valerie Steele, chief curator and acting director of The Museum at the Fashion Institute of Technology; Christopher Brosius, perfumer and creative director of Demeter Fragrance Library, and Christine Foden, founder and design director of d-cipher FM.