SCENTS PROVIDE COMFORT ZONE

Byline: Kristin Finn

NEW YORK — When spirits are down, it’s time to wake up and smell the roses. At least according to the Fragrance Foundation and Sense of Smell Institute.
Accordingly, the group has developed Sensory Comfort Zones throughout Manhattan to help New Yorkers deal with the horrific attacks of Sept. 11. The not-for-profit program is designed to focus on the psychological benefits of fragrance to help people find comfort through the senses.
According to Dr. Susan Schiffman, Professor of Medical Psychology, Duke University and chairman of the Sense of Smell Advisory Board, “The combination of relaxation, fragrance and music will be therapeutic and make you feel better.”
Many of the companies participating have planned their activities in conjunction with National Fragrance Week, which runs from Nov. 3 through Nov. 11. Below are some of the planned events.
The Bath & Body Works Comfort Zone — featuring candles, music and extensive sampling — will be located at their 441 Lexington Ave. store on Nov. 7. Chanel will participate on Nov. 3 from 11 a.m. to 5 p.m. at the Studio in SoHo. Guests will receive a hand massage, Allure fragrance samples and a personal fragrance analysis.
At the Helena Rubinstein Gallery a sampling of products, a paraffin hand treatment and hot apple cider will be available to the public Nov. 5 to Nov. 10.
Shiseido will expand their class “Scents and Sensibility” at their studio in SoHo on Nov. 8 from 5 p.m. to 6 p.m. and Nov. 10 from 3 p.m. to 4 p.m. They will also give hand massages and offer product samples.
Thierry Mugler has set Bloomingdale’s as their Sensory Comfort Zone. They will participate from Nov. 5 to Nov. 12 and are offering hand massages by appointment. Participants will receive fragrance samples.
The Annette Green Museum at the Fragrance Foundation, 145 E. 32nd St. will offer fragrance samples to visitors and provide an atmosphere including music and scented candles. A red, white and blue T-shirt reading “It’s Time For The Smells Of Comfort” will be given to visitors at the museum, as well as several other Comfort Zone locations.

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