PATRIOTIC BRIEFS: Linda LoRe, president and chief executive officer of Frederick’s of Hollywood, said the lingerie specialist will be introducing a thong panty with the motif of an American flag for holiday selling.
All proceeds of the sales of the panty — which will retail at a suggested $5 each — will be donated to the American Red Cross and The United Way, said LoRe.
“We are going to see a roller coaster of emotions from consumers this holiday season,” said LoRe, “and I believe we have to allow people some fun, an alternative to all of the negative news right now. I don’t think consumers will buy high-ticket items, but items that will make a person feel better, like a lipstick or intimate apparel.”
LoRe added that fantasy items are among the top-10 bestsellers in the Frederick’s catalogs and stores. The top two: Camo Girl, which is a camouflage-print bra, boy-cut brief and hat, and Harem Girl, a foam-shaped bra, sequin and coin-trimmed sheer pants with built-in panties, a veil and headband.
“The best orders are coming from areas near military bases,” said LoRe. “Business has been especially brisk at the shopping mall next to the Pentagon.”