CFDA/VOGUE T-SHIRT SALES BOOM
NEW YORK — The CFDA/Vogue Fashion for America initiative that launched on Tuesday has taken off with immediate success, resulting in hundreds of orders of a special T-shirt on Wednesday.
The $22.50 T-shirt was unveiled Tuesday morning at a news conference and also featured during the VH1/Vogue Fashion Awards. The shirts also were first available on Style.com, Vogue’s Web site, where more than 700 had been ordered by Wednesday morning, said Candy Pratts Price, executive fashion director of Style.com.
Vogue and CFDA officials added that about 20 percent of the site’s stock had sold within the first hour.
The shirts, sales of which will benefit Mayor Rudolph Giuliani’s Twin Towers Fund, also will be sold in more than 400 stores nationwide beginning Nov. 1. In addition, Donna Karan and Michael Kors are slated to appear on QVC on Saturday at 9:30 a.m. to sell more shirts.
“When you put together the fashion, the retail and the press, then this has to be successful,” Karan said on Wednesday. “That’s what we’re all banking on right now, raising consumer awareness, helping the industry bounce back, and to realize that within all of this, shopping can still be fun. We are shopping for so many reasons.”