NEW SPRING STYLES FOR TOD’S AND HOGAN

Byline: Alessandra Ilari / Luisa Zargani

MILAN — Battling a difficult and uncertain economic climate, Tod’s and Hogan are ramping up their spring selections with a slew of new styles to tempt die-hard accessories hounds and keep sales humming.
Tod’s introduced “Dado,” a cubic, structured handbag available in two sizes and entirely handstitched in calfskin or patent leather. It comes in classic shades — white, black and beige — or a shot of color with red and turquoise.
For slouchy types, there’s “Rodeo,” a softer shoulder bag in calfskin with contrasting topstitching that gives it the famous Tod’s sporty-classic edge.
Tod’s also introduced a collection of casual “S” Type shoes, sporty urban sneakers available in either honeycomb weave canvas or in calfskin in black, ruby red, orange and chocolate brown. It is production intensive, requiring more than 100 steps to make.
Hogan stayed true to its lighthearted spirit, which combines sporty and urban chic attitudes. For spring, the brand showed a colorful array of bags and shoes from large, flat messenger bags to washable canvas styles and dainty satin purses in a breezy palette of orange, water-green and pink, alongside white and earth tones. The “pocket” bag, with two side pockets, doubles as a backpack.
The company’s successful interactive shoe has evolved into a more feminine and elongated sneaker. Its cork-wedge sandal was on display in new colors including lobster-orange, burgundy and water green.
Hogan is penetrating new markets with its arrival in Japan and China, and plans to open three directly operated stores, starting with Dusseldorf, Germany, at the end of November. Slated for next year is a second store in Paris and one in London. Hogan currently has 25 stores worldwide.
“Obviously, the future is uncertain, but our product, though luxurious, is basic, and our market is quite well balanced around the world,” said Andrea Della Valle, vice president and chief executive officer.
In general, bags continue to be a fast-growing category for the Tod’s Group, which includes the Tod’s and Hogan brands. In the first half of this year, consolidated sales for bags soared 62 percent, compared with same period last year, while 2000 consolidated sales rose to $26.5 million, up 50 percent against 1999.

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