JANE SEYMOUR LAUNCHES EPONYMOUS LINE
Byline: Kristin Larson
NEW YORK — Aside from her impressive mane, Jane Seymour is probably most famous for her work in numerous TV movies and miniseries and, most recently, for her starring role in the former TV series “Dr. Quinn, Medicine Woman.” But now, the actress is turning to another means of expression: clothing design.
“What I’m hoping to do is bring to Middle America something that is inspired by me and executed by me,” said Seymour, as she discussed the launch of her new line at the Palace Hotel here Tuesday morning. “And make it at a price point that everyone can afford.”
Her signature collection will debut in early January and is a collaboration with national catalog and direct marketer Blair Corp. The line will be sold exclusively through Blair’s Crossing Pointe catalog and Web site.
In addition to accessories and footwear, the collection will feature about 30 pieces ranging in price from $29 to $99. The line includes black basics, but also bright floral prints and embroidery details.
Seymour, who’s an avid painter and has been making her own clothes since she was 15, referred to her collection as “wearable art” because the fashions are directly inspired by her Impressionist-style paintings.
“This is the kind of clothing that you can dress up or down,” said Seymour, wearing one of her pieces, a two-piece lavender silk dress with coral flowers. “At the same time, people don’t want to be flamboyant [right now], but color can boost your immune system.”
Still, business is difficult at retail, and even Seymour admitted it’s hard to talk about things like clothes when the country is facing threats of terrorism.
“My biggest challenge is to sell it,” she said. “But I’m hoping the population will go for it.”