FASHION FIRMS JOIN FIGHT AGAINST BREAST CANCER

Byline: Kristin Larson

NEW YORK — As National Breast Cancer Awareness Month gets under way, fashion firms have produced special items, like T-shirts and sweaters, to raise funds and awareness.
For the first time, White + Warren has launched a program to raise money for the cause and will donate a portion of the proceeds from sales of its pink “Breast Cancer Awareness” T-shirts to Women at Risk, an organization dedicated to breast cancer research and awareness. The shirts wholesale for $25. Among the stores to feature them are Stagman in Glencoe, Ill; James Davis in Memphis; Joan Shepp in Philadelphia and The Sandpiper in Atlanta.
In addition7, the company is doing a special sweater in conjunction with Neiman Marcus. The long-sleeve cable turtleneck will retail for $150.
Knitwear maker Michael Simon is joining in the battle against breast cancer with the issuance of two new sweater designs called Hope and Promise. Both styles arrived in stores Monday and the company will donate 25 percent of the proceeds to treatment and research.
The Hope sweater, a ramie cotton cardigan featuring pink seed pearls, has a suggested retail of $140, while the more casual Promise sweater in a blush pink cotton jersey has a suggested retail of $68. Both will be decorated with a pink satin ribbon.
Belly Basics, the maternity-minded firm, is doing a “Find-A-Cure T,” a roomy white cotton T-shirt accented with the black Belly Basics logo and the recognizable pink ribbon breast cancer symbol. Retailing for $28, Belly Basics will donate a portion of the proceeds to the Susan G. Komen Foundation and the Breast Cancer Research Foundation.

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