V.S. GOES PRIMETIME: The annual Victoria’s Secret fashion show will be returning to New York to kick off the 2001 holiday season and will team up for the first time with ABC for a nationally broadcast prime-time special. The show, which will be staged at Bryant Park, is scheduled for Nov. 13. The one-hour special, titled “The Victoria’s Secret Fashion Show,” will air on Thursday, Nov. 15, at 9 p.m.
NEW POSTS AT MAIDENFORM: Two senior vice presidents at Maidenform Inc. have been given additional responsibilities.
Manette M. Scheininger is now senior vice president of marketing and merchandising for all Maidenform brands. She was senior vice president of marketing. In her new role, her responsibilities will be expanded to head the newly formed creative services team.
Cynthia Davis is now senior vice president of retail and licensing for all Maidenform brands. Davis was senior vice president of retail. She will now direct the firm’s licensing initiative.
Scheininger reports to Maurice Reznik, president of Maidenform brands, while Davis reports to Thomas J. Ward, president and chief executive officer of Maidenform Inc.
In addition to the Maidenform brand, the company produces and markets full-figure bras under the Lilyette label and shapewear by Flexees.
WACOAL ENTERS U.K.: Wacoal America is breaking into the boudoirs of Great Britain for the first time. The upscale Wacoal bra brand, which specializes in full-figure and seamless microfiber styles, is now available at Miss Selfridge flagship store in London.
“We are delighted to partner with Selfridge’s and we are eager to do a lot more business in the U.K.,” said Richard Murray, president of the Wacoal America unit of Wacoal Japan.
Miss Selfridge currently carries bras, shapers, daywear, sleepwear and robes by Donna Karan Intimates and DKNY Underwear, both licensees of Wacoal America.
HUG AWARDEES: The Intimate Apparel Square Club will bestow its annual HUG Award on Nov. 16 to Richard Murray, president of Wacoal America, and Philip F. Bleser, a senior vice president of J.P. Morgan.
The black-tie cocktail and dinner — proceeds of which will be donated to the Pediatric Unit of The Rusk Institute of Rehabilitative Medicine of New York University Medical Center — will be held at the Grand Hyatt Hotel in Manhattan.
Dinner chairwomen are Sheila Solomon, national sales manager of Priamo Designs Inc., and Norma Reinhardt, a consultant for the lace industry. Overseeing the festivities will be Walter Costello, president of the IAC, and journal chairman will be Steve Chernoff, president of Rago Foundations.
VELVET INSTINCTS: Lovable, a unit of Sara Lee Intimate Apparel, is rolling out a group of stretch-velvet, “Moulin Rouge”-inspired bustiers, corsets and thongs called Velvet Instincts for holiday. The selection is available in solid black and a red snakeskin pattern. Sets in sizes S, M, L will be available, distributed to discount stores nationwide at a suggested retail price of $14.99.
Shoppers can also check out Lovable products on the Web site, at lovableusa.com, which features a fashion show and access to sending a “love alert postcard,” said Marcia Clark, merchandiser of Lovable Intimates.
MORE MOULIN ROUGE: Los Angeles sleepwear designer Katherine Harestad will be featuring a “Moulin Rouge” collection of deep garnet and black stretch woven jacquard with black lace under the Tea Rose label for Valentine’s Day gift-giving. The line, which will be shown at the Intimate Apparel Salon, will include a chemise, a camisole, thongs, tap pants, pajamas and a smoking jacket.
Additionally, Harestad said she will expand her Angel Cloud collection of contemporary looks in white cotton baby-rib knits with boucle knit trims for spring-summer selling at the Nov. 5-9 market.