Byline: Daniela Gilbert

PARIS — PreView, a workshop sponsored by Premiere Vision, will make its debut in New York July 11 to 13 at the Metropolitan Pavilion at 125 West 18th Street, said Daniel Faure, president of the trade show here.
“The U.S. continues to be an important market for European mills and we want to help some of the mills that show here at Premiere Vision to develop stronger relationships with U.S. buyers,” he said.
Many of these buyers, he added, had commented in the past that seeing textile collections earlier, even in their first stages of development, would help them create a stronger direction for the upcoming season.
Faure stressed that the selection of exhibitors at PreView — which will be held biannually with the winter edition running in January — would be limited to about 100 to 150, but would feature a cross section of countries and price points.
“There is a misconception that Premiere Vision features only high-end exhibitors,” he said. “This is not true.”
The workshop — as Faure prefers to call it; “it is not Premiere Vision in the U.S.” — will also feature fashion trend news and information.
“We want to present the U.S. buyers with trend news as early as possible,” he said.
Denise Seegal, president of Liz Claiborne Inc., said she thought PreView would be an important show because of the time it takes for designers to receive the fabrics to create their collections. “It gives the designers the opportunity to start sooner. To have all these people in one concentrated area will be great.”
Jerry Dellova, vice president of women’s wear, merchandise and design at Corbin Ltd., said, “It’s brilliant, for the fall especially, because of the holiday season and fabric deliveries. Premiere Vision in October doesn’t give us enough time to get fabrics ready for the fall of next year.”
Fern Mallis, executive director of the Council of Fashion Designers of America — at Premiere Vision for the first time — was impressed with the show and was excited about the opportunities she said PreView would give U.S. designers.
“Many designers have commented that earlier runway shows in New York have been a problem as far as getting fabric deliveries on time,” she said.
The CFDA, noted Mallis, is in the early stages of discussion with Premiere Vision officials about some kind of tie in between the January edition of PreView and the February New York shows.
“The discussions with Premiere Vision are in the very early stages of development, but the possibility of partnering somehow with them on PreView is exciting to us,” she said.
Faure stressed that PreView would feature only weavers who are committed for the long run.
“European mills need to invest time with U.S. buyers in order to develop strong relationships with them,” he said.
He also hopes that the work that is done at PreView between the mills and U.S. buyers will bring more of them to Premiere Vision in the fall. “We are hopeful that PreView will stimulate the minds of U.S. buyers that do not attend Premiere Vision to come and see the importance of this show.”

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