CALLING ALL TEENS: Teen People and Nordstrom have developed a marketing program designed to enhance the teen shopping experience. They have created an interactive CD called BP.ROM named for Brass Plum, the Seattle-based retailer’s junior department. Developed by United Internet Technologies, the CD features spring fashion, accessories and beauty products. It will also include Teen People-selected clips from music videos, WBTV shows, such as “Popular,” and behind-the-scenes footage from the BP.ROM fashion shoot.
BP.ROM will be mailed to nearly 600,000 Teen People subscribers and Nordstrom BP customers starting Thursday. The CD will be mailed with a 12-page “magalog” that serves as a table of contents, highlighting key features of the CD. Among the fashion featured are looks from Guess, Lucky Brand Jeans, Necessary Objects, To the Max and Raisins, as well as cosmetics from Bobbi Brown.
TALENT SCOUTS: After holding a casting call for actors, musicians and dancers last December, eight aspiring artists will be given national exposure in a $1 million 90-second commercial for Iam.com, a multimedia talent search Web site, during the 72nd Annual Academy awards on March 26, and on MTV. The commercial was directed by Spike Lee.
At the site, which launches Wednesday, artists have the opportunity to create online multimedia portfolios, custom-developed to showcase their talent to industry professionals, who will be able to “cyber cast,” searching for the newest face or specific background to fit the role.
One of the site’s founders is Edward Menischeschi, former associate publisher of Vogue, who is chief marketing officer. The site is funded by Lehman Bros. Venture Partners and Sierra Ventures, a Palo Alto venture capital firm. It is based in Santa Monica, Calif., with offices in New York.
NEW DEAL: NBC has invested $7 million in Digital Entertainment Network, an Internet entertainment site aimed at teens and 20-somethings. The move is intended to broaden NBC’s online content. NBC will make a $2 million minority cash investment in DEN and will give the startup $5 million in ads on NBC stations. DEN produces TV-like programming and digital music.
NIMEROFF JOINS FASHION500.COM: Jeffry S. Nimeroff has been named chief technology officer of Fashion500.com. He had previously been with CDNOW Inc., where he ran its research and development efforts. Fashion500.com, a luxury-goods Internet site, recently hired Stephen Elkin, former chief of Bergdorf Goodman, as its president and ceo.