NEW YORK — Longtime Boston-area retailer Fred Rogers died at his home in Brookline, Mass., on Sunday. He was 74. The cause of death was liver cancer, according to his friend, Jay Veevers.
Rogers spent about 50 years as a merchant. After serving in the Philippines during World War II, he went to work for his father at L.H. Rogers, in Salem, Mass.
He took over the business after his father’s retirement and continued to run it until he sold the location to a museum in the mid-Nineties, according to Clementine Brown, another friend.
At that time, he started a high-end women’s boutique under his own name on Newbury Street in Boston, which he ran for a few years and then closed.
Funeral services are scheduled for 12:30 p.m., Wednesday at the Lavine Chapel, 470 Harvard Street, Brookline.

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