TURNBULL & ASSER LOOKS TO MOVE FURTHER INTO U.S.

Byline: James Fallon

LONDON — Turnbull & Asser, the British luxury shirtmaker, is looking to expand further in the U.S. following the appointment of Barry Goldsmith as its group managing director based in New York.
Goldsmith was president of Burberrys USA until January 1998.
He joins Turnbull & Asser as part of a split in its executive functions, with Kenneth Williams, its former chairman and managing director, giving up one title and remaining chairman.
The new managing director said one of his first priorities will be to further expand Turnbull & Asser in America, where it currently has a freestanding store on 57th Street in New York and wholesales to Bergdorf Goodman and Neiman-Marcus.
“My brief is to put Turnbull & Asser into other cities in the U.S.,” Goldsmith said in a telephone interview. “We will pick cities not simply by population but also by their sophistication in understanding the brand.”
He pointed to San Francisco and Chicago as two obvious locations for freestanding Turnbull & Asser stores. He hopes a second store will be opened in the U.S. within the next year, but he declined to say how many stores in total it plans to open.
“When I joined Burberrys in 1978, we only thought we would open three stores and when we got to three, we decided to do six. We ended up with 18. So it’s hard to say how many stores Turnbull & Asser eventually will have,” Goldsmith said.

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