PARIS — Drouot will host an auction of vintage haute couture and accessories simultaneously in its headquarters here and in cyberspace.
On March 20, at 2:30 p.m. (Paris time), anyone who can’t make it to Drouot’s Right Bank locale can bid over the Internet for a 1939 Elsa Schiaparelli evening gown — and other pieces — that once belonged to actress Daniele Parola-Daven.
This sort of event, which lets people bid in real time, “allows us to enlarge our clientele,” said a Drouot spokeswoman. “It has amazing potential.”
There are 129 lots in all. Opening price on the Schiaparelli gown is about $5,100, converted from francs at current exchange rates.
The broadcast will be done live by eAuctionRoom, which is jointly owned by France Telecom, Edmond de Roth-schild and a third, unnamed, partner.
And just as in real life, cybernauts can check out what’s on offer for two weeks prior to the sale at the Web site E-auctionroom.com, where they can zoom in on clothing details and where they will bid. The sale’s catalog will also be online, and people will be able to hear expert commentary on each lot and see the auctioneer during the sale.

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