KARAN SWITCHES LICENSE FOR DKNY KIDS TO OXFORD
NEW YORK — Donna Karan International has changed its children’s wear licensee from Esprit de Corp. to Oxford Industries
Under the agreement, Oxford will establish a separate division to operate the business, which will continue to be located at the DKNY Kids showroom at the Donna Karan International offices at 240 West 40th Street here.
Oxford, which makes private-label and licensed apparel for men and women, has appointed Jeff Sward president of DKNY Kids. Most recently, Sward was president of Polo Boys.
Oxford, based in Atlanta, was granted the U.S. and Canadian license for girls sizes 7 to 16 and 4 to 6; boys 8 to 20 and 4 to 7, and infant, toddler and layette for both boys and girls. The agreement is effective May 31.
Esprit in a statement said it will provide transitional services for DKNY Kids’ spring and fall collections.
In a separate matter, Esprit Holdings Inc., the parent company of Esprit de Corp., said it has sold its subsidiary company, Moonstone Mountain Equipment Inc., a manufacturer of technical apparel, accessories and sleeping bags, to Seattle-based Gerry Sportswear Co., a subsidiary of Amerex Group. Terms of the deal were not disclosed.
Joseph Heid, Esprit chairman and chief executive officer, in a statement said that both the transfer of the license and the Moonstone sale are part of the company’s efforts to focus on building its core Esprit brand.