MOD’AMONT BRINGS COLOR INTO FOCUS
Byline: Daniela Gilbert
PARIS — Clean, sophisticated styling and color that mirrored the Premiere Vision fair were the focus points of this season’s Mod’Amont trade show here for closures and trims.
The show, which ran concurrently with Premiere Vision, featured over 160 exhibitors, a 12 percent increase from last spring. Attendance was up as well, with a total of more than 16,000, over 16 percent higher than last year’s turnout for the show of spring goods.
“We’re very pleased with the outcome,” said a spokesman for the show. “The renewed interest in color and fantasy in fabrics has in turn generated more interest in the trimmings market.”
Many exhibitors followed the trend forecast presented by the show, which included four themes for women’s wear: Cosmetic Angel, Blue Lady Cocktail, Chrysalids, and Ergonomic and Functional.
Cosmetic Angel highlighted colors such as pink, beige and gray, with pearly, glossy finishes for ready-to-wear, lingerie, footwear and leather goods. Products included sequined edging, washed wood accents and perforated neoprene in muslin, tulle and seersucker.
Blue Lady Cocktail focused on all shades of blue, with yellow accents for beachwear, footwear and leather goods. This included swimsuit fastenings, as well as floral and pearly beads in stretch lame and leather.
Chrysalids took a wide range of greens — from khaki bronze to plant green — and applied them to ready-to-wear and lingerie, as well as footwear and leather goods. Lace and macrame were key, as were beaded or feathered braids, tiny crystalline buttons and glass beads in materials such as cobweb-like knits and ones with technical coatings.
Ergonomic and Functional was geared to the sport market and touched on a variety of colors, most notably vermillion and optical white, with a silicon feel. Plastic, techy fastenings, invisible zippers, tape with snaps or hooks and rivets and snaps in plastic or galvanized metal were just some of the products featured. Materials were highly technical and included latex, net, voile, neoprene and polyethylene foam.
Overall, color was the biggest focus at many booths.
“The strong, bright colors are selling the best for us,” said Genevieve Perrin, president of JME Perrin, a manufacturer of trim and buttons. A handmade trim of viscose organza caught buyers’ eyes, she added, as did their new selection of fringed trim.
“The material on the fringed trim is very lightweight,” said Perrin. “The fringe is very thin and wispy, great for movement.”
Swarovski Crystal Components showcased new colors and shapes in its crystals. Garnering interest were opal and russet, according to a company spokeswoman.
“It’s part of our Ethnic Art grouping, which features much in the way of dusty, desert colors,” she said.
Their new crystal meridian blue effect — featured in the Future Fantasy and Exotic Island groupings — changes color depending on the background fabric that is used.
“It’s very versatile and can even be used for buttons,” the spokeswoman noted.
At De Bernardi, ribbons were featured in a variety of colors and textures, from fringed, studded and tie-dyed to ruffled, waffled and rope-like.
Color was key at Albert Zips, as well. Its new printed tape featured bright, vivid colors in a variety of print motifs, including flowers, gingham and hearts.
“Adding color to the tape is the easiest way to follow fashion,” said Isabella Markof, sales representative. “We also offer a zip that features transparent teeth framed by reflective stripes in a variety of bright, fun colors.”
At Union Knopf, color came in the way of new plastic appliqued flowers that the firm introduced in frosted reds, pinks, blues, greens and lavenders. Traditionally a button and accessories house, the firm is moving toward “more feminine, fancy accessories,” according to Martin Dolleschel, vice president.
Small metal buttons stamped with colorful floral motifs were also key.
“They’re simple, yet are very decorative at the same time,” added Dolleschel.