BODYSCULPT PARTY: The Vanity Fair Intimates division of VF Corp. hosted a cocktail and dinner party for several dozen retailers aboard The Diplomat yacht last week to launch the company’s newest product line: The BodySculpting Collection of wireless bras that offers women comfortable shape and support.
The frame of the molded bra styles is sewn between layers of DuPont’s Tactel Strata and Lycra. Average figure cup sizes are 34B to 38D; full-figure cup sizes are 36C to 42DD.
Colors are tan, navy, white, black, a smokey shade of heather and a mid-tone green. Suggested retail will be $26. “We are extremely excited about this launch. It’s a breakthrough idea for fall 2000,” said Ellen Rohde, president of Vanity Fair.
UNDERFASHION BASH: Some 850 retailers and industry executives turned out at the annual Femmy Awards gala cocktail and dinner party at the Waldorf-Astoria Hotel. Honorees of the event, which was hosted by The Underfashion Club, were: Matthew Goldstein, an account executive at Guilford Mills Inc., the department store chain Marshall Field’s, Dayton’s and Hudson’s; and Marvin Bienenfeld, chairman of the Bestform Group unit of VF Corp. Bienenfeld received a Lifetime Achievement Award.
JOCKEY EXECS: Steven Tolensky has been appointed to the new post of president of Jockey Canada. He was formerly president of the Jockey brand in the U.S.
Ed Emma, president and chief operating officer of Jockey, noted, “There is no one better qualified to take charge of this very important market for us than Steve. Because Steve has expressed a desire to live in Montreal, his home, on a more permanent basis, his move will allow Jockey to benefit by his expertise in this country.”
Bob Nolan succeeds Tolensky in the U.S. He was most recently president of Jockey’s international business unit. A successor has not been named.
Michael Spillane has been promoted to the new post of president of designer brands, overseeing the licensed Liz Claiborne Intimates business. He will continue to have responsibility for the licensed Tommy Hilfiger men’s underwear business.